Psychology RootsInferiority Complex Inferiority Complex is a term used to describe people who compensate for feelings of inferiority (feeling like they’re less than …
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Inferential Statistics Unlike descriptive statistics, inferential statistics provide ways of testing the reliability of the findings of a study and “inferring” characteristics …
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Industrial and Organizational Psychology (I/O Psychology) A branch of psychology that studies behaviour in the workplace and the marketplace. IO Psychologists are …
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Individualism Individualism is a social psychological term that refers to the ways in which people identify themselves and focus on their goals. …
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Independent Variable In an experiment, there are two variables; the Independent Variable (IV) and the Dependent Variable (DV). In the most basic …
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Incentives The environment is critical not only in our development, but in determining almost all of our behaviours; why we act the …
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Imprinting Why do chicks (no, not those chicks…baby birds…jeez) follow the mother bird and do whatever she does? The reason is that …
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Implosion Implosion is a therapeutic technique in which clients imagine and re-live aversive scenes associated with their anxiety. The premise is that …
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Implicit Memory Implicit memory, also known as non-declarative memory, involves recollection of skills, things you know how to do, preferences, etc., that …
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Imagery Imagery is simply the formation of any mental picture. This simple process has great benefits when it comes to memory. By …